Marketing is about getting your message to your current and potential customers in the way THEY elect to receive their information...not the way you prefer to send it.
While websites and social media are the communication method of choice for many of your customers...there are just as many who still prefer to receive their information in their email In-box and yes, via the mailman.
Print Collateral Creation
Certainly, an online presence is vital for the success of virtually every organization - be that a website, blog or simply having a presence through social media. But simple fact is that some people don't shop or research online - they prefer to receive catalogs, brochures and flyers through the mail.
Magazines are still published and read, so advertisements must still be created to be included within them. And the need for business cards won't likely diminish soon.
Evaluating your target market and determine how best to reach them is a vital part of establishing your marketing plan and together, we can figure out how to reach the most number of people through the best channels - be they digital or print.
eMail Newsletter Design
With the explosive popularity of social media, some might wonder if traditional email marketing is dying....or worse yet, already dead? Not so, I say!
Need proof? Visit any large scale and successful organization's website…from Amazon and Pottery Barn to Home Depot and yes, even the White House. You'll find that they are still asking for visitors' email addresses so they can send targeted newsletters and important announcements through traditional email marketing methods.
There are a number of email marketing service providers to choose from...each with their pros and cons. Some with a monthly fee and some with "pay as you send" pricing plans for customers who don't have a need to email every month.
How do we design and code your eMail newsletter so that it lands in your customer's In-box safely and looking the way it should? How much do you know about the Federal CAN-SPAM Act and what's required by law on every piece of eMail marketing you send?
It's a lot to consider - but don't worry, based on what we discover after we sit down and strategize - I'll be able to advise you on best path for you to take!
